Frequently Asked Questions

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Founded in 2023, Innovative Marketing Solutions offers specialized marketing consulting services for banks, credit unions, financial services, fintech, and payment companies. We provide both B2B and B2C marketing solutions, aiming to help clients achieve their goals through innovative and effective strategies. Our expertise lies in developing and executing comprehensive product marketing visions and strategies, deeply understanding customer problems, and crafting compelling value propositions.

IMS specializes in providing tailored marketing consulting services for businesses in the banking, financial services, fintech, and payment sectors.

• Expert strategic guidance to enhance your marketing effectiveness. We can work with your existing team or act as your Fractional CMO.
• Comprehensive services from go-to-market strategies - digital and social media campaigns that fit your budget all under one umbrella.
• Industry-specific insights and strategic thought leadership in banking, financial services, fintech, and payment sectors.

IMS can help your business create a unique marketing strategy to differentiate yourself from competitors and attract your target audience

Thomas Arduino is the founder of Innovative Marketing Solutions, with over a decade of experience in the Financial Services Industry, including Banking, Credit Cards, Fintech, and Payment Solutions. He has led teams and developed data-driven growth strategies at F500 companies such as Synchrony, HSBC, Capital One, and Discover Card, and has spearheaded strategic marketing initiatives for brands like Best Buy, Mattress Firm, Ashley Furniture, Polaris, and Havertys. Recognized for his innovation and excellence, Tom has received awards such as the Marketing Growth Star, Marketing Excellence Award, and the Summit International Creative Award.

In my experience as a Strategic Marketing Consultant, businesses are constantly seeking digital marketing solutions to stay competitive. As Financial Service industries navigate complex regulatory landscapes, technological advancements, and shifting consumer expectations, the need for specialized consulting has never been greater. My extensive F500 experience with Synchrony Financial, HSBC, Capital One allows me the ability to speak from fact-based opinions while sharing best practices.an answer to this item.

A fractional CMO (fCMO) is a marketer who dedicates a limited amount of time to a company each month, offering executive-level marketing expertise at a fraction of the cost of a full-time CMO. This role provides flexibility and targeted focus, making it ideal for businesses that need strategic marketing leadership but lack resources. The concept, initially unfamiliar to many, requires educating potential clients about its benefits, such as cost efficiency and the ability to address foundational marketing issues. A fCMO brings a broad perspective, aligning business goals with practical marketing strategies and implementations, which is often missing in traditional agency models.

Innovative Marketing Solutions has partnered with U.S. Bank to provide clients with innovative payment processing solutions. Whether you do business online, in-person, or on the go, U.S. Bank makes accepting credit and debit card payments quick, easy, and secure. More than a processor, their payment solutions help increase your sales, improve business operations, and control your business costs. Run your business better and save money!

We offer simple transparent pricing tailored to fit your budget. Contact us for more information on pricing; hourly, retainer, project based (Package Pricing Available).

We specialize in delivering tailored marketing solutions that drive tangible results for businesses across Banking, Financial Services, Fintech, and Payment companies.

Yes, IMS offers digital marketing services including website development, SEO, social media marketing, and online advertising to help improve your online presence. 

You can contact IMS via email, or phone  to schedule a consultation and discuss how we can help your business grow.